STOCKHOLM, Swe. (August 25, 2014) – MIPS AB, the patented Multi-directional Impact Protection System, will be launched in more than 20 new helmet models this year alone. MIPS will be available in helmets across all categories including road, mountain, commuter, youth and women’s bike helmets from 661, Fox, Lazer, POC, Scott Sports, Smith Optics, Sweet Protection, Triple 8, and more.
“Much like how airbags became a safety standard in cars, we see MIPS as an equally important safety component in helmets,” says MIPS CEO Johan Thiel. “For 2015, we are pleased to add several new brand partners and to expand the product offering with some of our long-standing customers.”
The MIPS brain protection system reduces rotational forces on the brain caused by angled impacts to the head. In a MIPS helmet, the shell and liner are separated by a low friction layer that lets the helmet slide relative to the head during impact. The MIPS design was inspired by the cerebral spinal fluid surrounding the human brain, which allows it to slide inside the head on impact. MIPS mimics this protective mechanism by giving the helmet its own low-friction layer which also slides to absorb much of the energy created by an angled blow to the head.
Meet us at Eurobike and Interbike 2014
MIPS will display the new helmets during Eurobike, August 27-30 in Friedrichshafen, Germany and Interbike September 10-12 in Las Vegas, Nevada.
Eurobike August 27 to 30 2014 – Booth FW-98
Spacer MIPS was founded based on research at the Royal Institute of Technology, Stockholm (KTH) and the Karolinska University Hospital. MIPS’ safety technology (Multidirectional Impact Protection System) addresses the shortcomings in today’s helmets by introducing a protection against rotational forces, which the brain is exposed to in most hits or falls. The most severe brain injuries and concussions are often the result of such rotational forces. MIPS is currently available in ski/snowboard, bicycle, equestrian and motorcycle helmets. For more information on MIPS visit: mipshelmet.com. Spacer
For more information contact: Johan Thiel, CEO of MIPS AB,
E-mail: firstname.lastname@example.org Mobile: +46 73-399 65 88
MIPS Brain Protection System™ Partners with Rossignol to Create Safer Snow Helmets
Living the good life
Flavien Foucher Rossignol’s Equipment product manager: “Rossignol commitment since the birth of the brand in 1907, is to bring the most innovative and technical product to the market. Our customers’ experience, comfort, pleasure and security has always been our main focus. The helmet industry has seen a lot of technical improvements in the last decade, in-mould helmets, Epp multi-impact foams, hybrid constructions, all with the same goal, to improve the user’s safety. MIPS is a natural evolution and the extra step towards increased security. We are delighted to be working with MIPS this season joining a portfolio of world leading helmet brands and look forward to ANOTHER BEST DAY”
The Pursuit is an ultra-lightweight helmet designed to keep all-mountain skiers comfortable and safe. The RH2, the latest All Snow helmet from Rossignol, is an extremely lightweight product, weighing only 420G in it’s MIPS version, that complies with both CE 1077:2007 and ASTM 2040 norms. It features an in-mould construction, and both passive and active ventilation (with a foldable padding).
“We have partnered with Rossignol because of their dedication to inspired design and technology,” says Niklas Steenberg, MIPS CEO. “MIPS is the only brain protection system in the world to offer a higher safety standard in snow sports and protect against rotational forces that can cause damage to the brain when the head is impacted.”
The Rossignol helmets will be on display the Rossignol booth at SIA in Denver (Booth 3719), January 31st–February 3rd and at ISPO in Munich (Hall A1 Booth 200), February 3–6.
MIPS Wins Two Gold Medals this Weekend in Austria
Aksel Lund Svindal
February 13, 2013 (Schladming and Hochfügen, Austria) Aksel Lund Svindal won the men’s downhill title at the Alpine Skiing World Championships after completing a near perfect run in Schladming, Austria on Saturday wearing a Sweet Protection helmet equipped with the MIPS Brain Protection System. That same day at the Freeride World Qualifier (FWQ) competition in Hochfügen, Austria, Flo Orley won first place in the men’s snowboarding competition sporting the POC Receptor Backcountry MIPS.
“We would like to congratulate Aksel and Flo on their victories and acknowledge that MIPS is an integral part of their safety equipment, enabling them to go all out and perform at their best.” said Niklas Steenberg, MIPS CEO.
Svindal finished nearly a half second ahead of runner up Klaus Kroell, earning him his second World Championship title in downhill and the fifth overall World Championship gold medal of his career. Earlier this year, MIPS partnered with Sweet Protection to release the Rooster Corsa, one of the first ski race helmets with MIPS. The helmet, made from pre-preg carbon and thermoplastic fibers, is baked in an autoclave to combine low volume and weight with great protection capabilities. Svindal is the first skier to wear a MIPS helmet in the Alpine Skiing World Championships.
“Skiing with the Rooster Corsa feels very natural. That is not just because of the light weight and the low volume and the fit, but also because of how well you can hear and feel the elements when skiing. How can a helmet that is so light and offers such a low volume still offer great protection? I actually had to look at the test results twice” says Svindal.
In Hochfugen, 38-year-old POC snowboard athlete Flo Orley took first after completing a clean run that included five cliff drops. Fifty centimeters of snow covered the technical course that provided near perfect conditions for the competition. This is Orley’s first gold medal at a FWQ event and fourth podium in the Freeride World Tour.
MIPS is the global leader in helmet safety technologies with its revolutionary and patented MIPS Brain Protection System (Multi-directional Impact Protection System). MIPS supplies its patented MIPS system to manufacturers of motorcycle, equestrian, ice hockey, American football, bike and ski/snowboarding helmets all over the world. MIPS was founded in 2001 and has its roots in biomechanical and neuroscience research at the Royal Institute of Technology and the Karolinska University Hospital Institute in Sweden, two of the world’s leading technical and medical universities. The company is based in Stockholm, Sweden.
SCOTT Freeride Athletes Team up with MIPS
MIPS AB, a leader in helmet safety technology, announces the creation of a new athlete team which includes three SCOTT athletes. The collection of international ski and snowboard athletes actively compete in the Freeride World Tour (FWT) with helmets equipped with MIPS BPS. They will facilitate important discussions regarding safety technology within the ski and snowboard community.
“MIPS is integral to the safety of extreme skiers and snowboarders, and we want to get the word out there,” says Niklas Steenberg, MIPS CEO. “The talented athletes in this group are the people who can speak to the importance of safety within their sport. MIPS was created to offer superior head protection so these athletes can continue to safely participate in the sport that they love.”
The athletes include:
Seb Michaud – La Clusaz (FRA) is a veteran to freesking with over 12 years of experience competing and has gotten 5 podiums in his career.
"I have been competing freesking now for 15 years and it is my life," says Seb Michaud. "Throughout my career I have been working with SCOTT and like the spirit and professionalism of the development team. They are always looking for the next best thing and it's exciting to see what they come out with. Recently, they included MIPS into their helmets which gives me that added confidence to push a little bit harder and go a little bit bigger."
Jérémie Heitz – Les Marécottes (SUI) is amongst the youngest skiers competing in the FWT and currently holds second in the men’s ski division of the FWT 2013. "I couldn't be happier with the support that I have received from SCOTT," says Jeremie Heitz. "I have always been impressed with the quality and diversity of the products from the brand. They don't cut any corners with their gear and I feel more confident using it, not only for the look but for the functionality. For example, their helmets are amongst the safest available because they include MIPS Brain Protection System, which makes them that much better!"
Stefan Häusl – Strengen am Arlberg (AUT) has been a professional freeride skier since 2005 and achieved his first FWT win at Fieberbrunn in 2011. "Skiing is my sport and passion and I have built a life around it," Says Stefan Haüsl. "I live in one of the best resorts in the world and I couldn't be happier for my sponsors supporting me along the way. Hitting big lines takes confidence in the gear that you are using. SCOTT has given me that confidence in their gear, because I have used it and can fully trust that it works. By including technologies like MIPS to make it that much safer, I can focus on what really matters: the skiing."
Seb Michaud, Stefan Haüsl and Jeremie Heitz are riding SCOTT Rove and Symbol (2013 model) with MIPS. More info on these and other SCOTT MIPS wintersport helmets can be found here
MIPS Brain Protection System The MIPS Brain Protection system was developed by a Swedish neuroscientist to address angled impact and rotational forces to the brain. Concussions and brain injuries are often caused by rotational violence to the brain during a head impact. MIPS BPS utilizes a low friction layer to absorb much of the energy created by oblique blows to the head. By mimicking the brain’s own protective mechanisms, MIPS can significantly minimize brain injuries in connection with angled impacts and rotational violence. The Royal Institute of Technology (KTH) of Sweden has conducted tests concluding MIPS helmets can significantly minimize brain injuries.
MIPS Brain Protection System Offered in Lazer Sport Helmets
Lazer Nut’z MIPS
Lazer Helium MIPS
Lazer Effect MIPS
Lazer Effect MIPS
Lazer Beam MIPS
Lazer, the world’s oldest helmet manufacturer still in operation, will include the Multi-directional Impact Protection System (MIPS) in two snow helmets, the Effect and Mozo Deluxe, to offer enhanced safety and brain protection.
“We are excited to launch MIPS in the Effect and Mozo Deluxe,” says Peter Steenwegen, Lazer Sport CEO. “The innovative design of the MIPS system, seamlessly integrates into our helmets, giving skiers & snowboarders increased peace of mind as there is more awareness about traumatic brain injury.”
The Effect is a great value helmet that has many of the features in more expensive models. The Rollsys Fit System hugs the back of the head and neck and is easily adjustable using the wheel at the back of the helmet. The frame around the Rollsys system can be removed and replaced with the GoPro adaptor allowing for easy and secure fitting of a GoPro camera. It features in-mold construction for superior strength and only weighs 410 grams.
The Mozo Deluze features a premium fabric wrapped shell with a two part, Duo-Mold construction. The leather straps and X-static padding offer a comfortable fit and the dual zone adapt vents allow for superior air flow. Lazer will also be including the MIPS brain protection system in four bike helmets including the Helium, Beam, P’nut and Nut’z.
“As one of the oldest manufacturers of helmets, Lazer knows quite a bit about head safety,” says Johan Thiel, MIPS CEO. “The brand’s passion for performance, design and comfort align well with the MIPS philosophy and this partnership will offer a higher level of safety to snow sports enthusiasts.”
The Effect and Mozo Deluxe will be on display at the Lazer booth (#2939) during the SnowSports Industries America (SIA) show, January 30 through February 1 in Denver, Colorado.
About MIPS Brain Protection System
The MIPS Brain Protection system was developed by a Swedish neuroscientist to address angled impact and rotational forces to the brain. Concussions and brain injuries are often caused by rotational violence to the brain during a head impact. MIPS BPS utilizes a low friction layer to absorb much of the energy created by oblique blows to the head. By mimicking the brain’s own protective mechanisms, MIPS can significantly minimize brain injuries in connection with angled impacts and rotational violence. The Royal Institute of Technology (KTH) of Sweden has conducted tests concluding MIPS helmets can significantly minimize brain injuries—up to 50 percent in some studies.
Established in 1919, Lazer, with headquarters in Antwerp Belgium, designs, manufactures and markets its bicycle, snow helmets and eyewear in more than 50 countries on over 5 continents.