Short movie for Lazer Sports showing the new Oazis helmet with Mips technology inside. Keep your eyes open for this one!
MIPS Explained Mtb Movie
Short movie from the new Mips HQ and the beautiful Hellas forrest area in Stockholm! Showing the position of the Mips - low friction layer and the Mips Effect!
MIPS launches strategic partnership to deliver safer helmets together with leading helmet companies
The Swedish research and development company MIPS, developer of the Multi-directional Impact Protection System helmet technology, has entered into a strategic partnership with the world's largest helmet manufacturers: BRG Sports, United States. As part of this collaboration, BRG Sports will invest in MIPS as a minority interest. This strategic partnership will allow for increased research and development to produce even safer helmets. BRG Sports will use the world-leading Swedish safety technology in a range of new helmet models launching this autumn.
BRG Sports, one of the world's leading helmet manufacturers, today announced that the company had entered into a strategic partnership with MIPS AB. The partnership includes an investment in MIPS and plans to use MIPS technology, which reduces rotational energy, offering the market safer helmets.
”Collaboration between the two companies has been building for a while now, and we believe in the technology and in the potential of the company, which is why we have decided to enter into this agreement,” says BRG Sports Chairman Terry Lee.
”BRG Sports’ Investment in MIPS AB allows us to broaden our own research and development capabilities,” says Johan Thiel, CEO of MIPS AB. ”We believe the partnership with BRG will benefit the industry as a whole, in the form of more rapid development of safer helmets.”
The first result of the collaboration will be eight new bicycle helmets, using the MIPS patented technology, to be launched soon by BRG Sports. The technology will also be used in models developed by MIPS customers such as POC, Fox, Lazer, O'Neal, One Industries, Scott, Smith Optics, Stadium, Sweet Protection, Triple 8 and Airoh.
”Like when the airbag became the standard of safety in cars, we see that MIPS can be an essential safety component in helmets,” says MIPS CEO Johan Thiel. ”We are proud that more and more well-respected brands are choosing to use our technology.”
MIPS and its customers will showcase the new helmets during Eurobike on 27:th and 30:th of August in Friederichshafen and Inter Bike on September 10:th to 12:th in Las Vegas.
MIPS safety helmets reduce the rotational forces that the brain is exposed to during oblique impacts to the head. In a MIPS helmet, the helmet is separated from the head by a low-friction coating that allows the head to slide during impact. In developing the technology, researchers were inspired by the cerebrospinal fluid, which surrounds the human brain and allows the brain to move inside the skull, where much of the energy created by an angled blow to the head is absorbed.
For information, visit: http://mipshelmet.comhttp://www.brgsports.com/news/brg-sports-partners-with-mips-ab-to-advance-head-protection-technology/ (Press release from BRG Sports)
http://www.giro.com/eu_en/giro-partners-with-mips-technologies/ (press release GIRO)
For more information, contact:
John Thiel, Managing MIPS, phone: +46 733 99 65 88 or email: firstname.lastname@example.org
Artwork: http://www.mynewsdesk.com/se/mips-abAbout BRG Sports
BRG Sports is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Bell, Blackburn, Giro, Raskullz, Krash! and BULT. Its products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Scotts Valley, California, the company has 32 facilities worldwide. More information is available at: www.brgsports.com.
MIPS makes headway in Bike Helmets
STOCKHOLM, Swe. (August 25, 2014) – MIPS AB, the patented Multi-directional Impact Protection System, will be launched in more than 20 new helmet models this year alone. MIPS will be available in helmets across all categories including road, mountain, commuter, youth and women’s bike helmets from 661, Fox, Lazer, POC, Scott Sports, Smith Optics, Sweet Protection, Triple 8, and more.
“Much like how airbags became a safety standard in cars, we see MIPS as an equally important safety component in helmets,” says MIPS CEO Johan Thiel. “For 2015, we are pleased to add several new brand partners and to expand the product offering with some of our long-standing customers.”
The MIPS brain protection system reduces rotational forces on the brain caused by angled impacts to the head. In a MIPS helmet, the shell and liner are separated by a low friction layer that lets the helmet slide relative to the head during impact. The MIPS design was inspired by the cerebral spinal fluid surrounding the human brain, which allows it to slide inside the head on impact. MIPS mimics this protective mechanism by giving the helmet its own low-friction layer which also slides to absorb much of the energy created by an angled blow to the head.
Meet us at Eurobike and Interbike 2014
MIPS will display the new helmets during Eurobike, August 27-30 in Friedrichshafen, Germany and Interbike September 10-12 in Las Vegas, Nevada.
Eurobike August 27 to 30 2014 – Booth FW-98
MIPS was founded based on research at the Royal Institute of Technology, Stockholm (KTH) and the Karolinska University Hospital. MIPS’ safety technology (Multidirectional Impact Protection System) addresses the shortcomings in today’s helmets by introducing a protection against rotational forces, which the brain is exposed to in most hits or falls. The most severe brain injuries and concussions are often the result of such rotational forces. MIPS is currently available in ski/snowboard, bicycle, equestrian and motorcycle helmets. For more information on MIPS visit: mipshelmet.com
For more information contact: Johan Thiel, CEO of MIPS AB,
E-mail: email@example.com Mobile: +46 73-399 65 88
MIPS Brain Protection System™ Partners with Rossignol to Create Safer Snow Helmets
Living the good life
Flavien Foucher Rossignol’s Equipment product manager: “Rossignol commitment since the birth of the brand in 1907, is to bring the most innovative and technical product to the market. Our customers’ experience, comfort, pleasure and security has always been our main focus. The helmet industry has seen a lot of technical improvements in the last decade, in-mould helmets, Epp multi-impact foams, hybrid constructions, all with the same goal, to improve the user’s safety. MIPS is a natural evolution and the extra step towards increased security. We are delighted to be working with MIPS this season joining a portfolio of world leading helmet brands and look forward to ANOTHER BEST DAY”
The Pursuit is an ultra-lightweight helmet designed to keep all-mountain skiers comfortable and safe. The RH2, the latest All Snow helmet from Rossignol, is an extremely lightweight product, weighing only 420G in it’s MIPS version, that complies with both CE 1077:2007 and ASTM 2040 norms. It features an in-mould construction, and both passive and active ventilation (with a foldable padding).
“We have partnered with Rossignol because of their dedication to inspired design and technology,” says Niklas Steenberg, MIPS CEO. “MIPS is the only brain protection system in the world to offer a higher safety standard in snow sports and protect against rotational forces that can cause damage to the brain when the head is impacted.”
The Rossignol helmets will be on display the Rossignol booth at SIA in Denver (Booth 3719), January 31st–February 3rd and at ISPO in Munich (Hall A1 Booth 200), February 3–6.