DIRT RAG Editors’ Choice for 2015: Giro Feature Mips
DIRT RAG Magazine have made their picks for products they look forward testing for 2015. The Giro Feature with Mips technology is right there on the list
Chosen by General Manager and photographer Justin Steiner
Prior to testing the Stego helmet, my go-to lid was Giro’s Feature. While I still love the look and fit of my Feature, the added safety of Stego’s MIPS gets the nod these days. Imagine my surprise and pleasure when Giro recently announced the Feature MIPS for the incredibly reasonable price of $95! Previously, the Stego MIPS was the most accessible all-mountain-style helmet, with POC’s Trabec Race MIPS demanding $230. Kudos to Giro for bringing MIPS to the masses. I can’t wait to get my hands on the Feature MIPS.
Stockholm, SWEDEN: Since its partnership with several helmet manufacturers, including the largest in the world, BRG Sports, Inc., Swedish helmet technology company MIPS is rapidly growing and cultivating its global reach.
As MIPS AB, the maker of patented Multi-directional Impact Protection System evolves, it is also looking to increase its crew with new talent. “We’re not looking for just anybody, we’re in the market to drive quality growth and this means hiring talent with heaps of passion, drive and the same buy-in to the opportunities we envision before us…” states MIPS CEO, Johan Thiel. MIPS AB was not built on hope, it was built on drive, intention and goals achieved through a combination of thoughtful plannin and nimble flexibility when warranted.
Specifically, MIPS AB seeks outside-the-box-thinkers for product development, marketing and sales. If your genetic makeup includes big passion, drive and zeal for sports, and you feel innovative engagement with a tight team is a great fit, we’d love to hear from you.
Please contact Johan Thiel on +46 73-399-65-88 or firstname.lastname@example.org for more information!
MIPS: Our Story
Stockholm, SWEDEN: From the initial scientific stepping stones, Karolinska Institute, Karolinska Universitetssjukhuset, and Kungliga Tekniska Hogskolan began their cooperative research relationships nearly two decades ago resulting in the patented Multi-directional Impact Protection System (MIPS), a technology now applied in helmet manufacturing globally. The goal then, and now, to create a safer environment for your mothership, your brain.
Formally established as MIPS AB in 2001, the Stockholm-based company story is one of movement and flexibility mirroring the unique movement and flexibility of their helmet technology. From concept to product in the shape of an equestrian helmet, MIPS AB formally entered the market 2005. As attention and product traction increased significantly, 2009 called for unique branding and visibility resulting in the current MIPS AB logo, design, and online platforms to develop, nurture and respond to engagement. The goal then, and now, to offer a visually appealing and user-friendly environment for your mothership, your brain.
Beginning 2010 MIPS AB took on the bike and snow helmet industry warranting rave reviews for providing technology to keep extreme sports enthusiasts safer than ever before. In 2011 and through today, the public conversations and gravity of concussions from rotational violence in sports has taken on a heightened awareness, also raising MIPS technology to an entirely new level of visibility.
Earlier this year, the world’s largest helmet manufacturer, BRG Sports, Inc. and MIPS AB formalized their partnership bringing several of the world’s largest sports industries and new customers to the MIPS table. MIPS AB is also excited to announce onboarding and welcoming an additional 8 new brands for this Fall.
“The goal then, now, and onward, is to provide the very best environment for your mother ship, your brain, so you can continue to stay active, live life fully while minimizing the risks” says MIPS CEO, Johan Thiel.
POC Earns Grand Award from Popular Science for the Skull Orbic Comp H.I. MIPS helmet
Great news! The POC Skull Orbic Comp H.I. MIPS helmet is the Popular Science “Best of What’s New” Grand Award winner in the Recriation Category!
Below is the Press Release from POC
STOCKHOLM (Nov. 12, 2014) — Popular Science has recognized POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, as a “Best of What’s New” Grand Award winner for the Skull Orbic Comp H.I. MIPS ski racing helmet. The world’s largest science and technology magazine recognizes the new Helmet Integrity (H.I.) system in its December 2014 issue.
“Being recognized by Popular Science for the Skull Orbic Comp H.I. MIPS helmet is a milestone and a true honor,” says Stefan Ytterborn, POC CEO and founder. “With POC’s mission of doing the best we can to possibly save lives and to reduce the consequences of accidents, we have an obligation to never stop improving and serving our users better and more accurate.
“The Skull Orbic Comp H.I. MIPS is our most recent generation of ski racing helmets, using a number of new innovations, better managing violence and increasing protection, particularly emphasizing the unique needs and situations for some of the world’s most demanding ski racing athletes.”
The Skull Orbic Comp H.I. MIPS features a collection of stress-strain sensors distributed over the liner that record, collect and memorize any deformation. If an impact—or a combination of impacts—exceeds the predefined level, an indicator light turns from green to red, meaning that the helmet should be replaced.
The helmet utilizes the patented Multi-direction Impact Protection System (MIPS) to reduce rotational violence in a crash as well as a multi-impact EPP liner. The helmet also has a layer of POC's VPD 2.0 compound in the front, which allows gates to be deflected with reduced energy transmission to the head.
“For 27 years, Popular Science has honored the innovations that surprise and amaze us—those that make a positive impact on our world today and challenge our view of whatʼs possible in the future,” states Cliff Ransom, editor-in-chief of Popular Science. “The Best of Whatʼs New Award is the magazineʼs top honor, and the 100 winners—chosen from among thousands of entrants—each a revolution in its field.”
Previously, the Skull Orbic Comp H.I. MIPS was named Gold Winner in the Ski Segment/Helmet Category at the ISPO Awards in Munich.
A link to the whole competition can be found here
GIRO Feature helmet with Mips in National Geographics "Gear of the Year"
Great news! We are happy to announce that the Giro Feather with #MIPSinside was featured in National Geographic Adventure Gear of the Year!
Text from National Geographics:
Bike helmets will never be smarter than what's in your head (we think), but they're moving in that direction. Some now have sensors that automatically call for help if they detect a fall. Less exotic but safer (and more affordable) are lids like the Giro Feature, which incorporate a technology called MIPS.
The whole idea behind a helmet is that it absorbs the energy of an impact so your brain doesn't. MIPS, developed in Sweden by brain surgeons and engineers, uses a shell and a liner that shear apart if the helmet hits something at an angle, which dramatically increases how much rotational impact is absorbed by the lid and not your skull. Given that the MIPS version of Giro's 12-vent mountain bike model costs just $20 more than the non-MIPS one, not spending that double sawbuck is the opposite of smart.
Get It: $95; giro.com
View the full article with all other products here