ONE Industries partners with MIPS

ONE Industries partners with MIPS

2013-09-16 MIPS AB, the leader in helmet safety, announces a partnership with ONE Industries with the release of the new helmet Gamma MIPS.

“We spend countless hours in the research and development of our products, so when it came time to significantly evolve our helmet program, partnering with MIPS became the clear path to take,” said Jamie Beckett, ONE Industries Product Manager. “In the ever-progressing segments of off-road motorcycling and cycling, the need for evolution in head protection is evident. I could not be more excited and proud to be pioneering the MIPS technology in helmets built to perform in these sport segments. This an incredible leap forward for us, and the motorsports industry, in general. Look for us to continue pushing products forward and growing our MIPS equipped offering”
The Gamma MIPS is engineered with an optimal strength to weight ratio. Building on one of the highest quality and lightest helmets in the market, which already featured dual density energy absorbing inserts, and was ECE22.05 and DOT certified. The inclusion of MIPS® makes it one of the safest helmets on the market. Gamma is the first motocross helmet to feature the MIPS® brain protection system, and that places it in a class all it’s own.
“We are proud and excited to join forces with ONE Industries,” said Johan Thiel, MIPS CEO. “We look forward to bringing our brain protection system to the moto market, helping to reduce the risk of serious concussions and even more severe brain injuries caused by angled impacts during motorcycling events.”

The Gamma MIPS (MSRP $400) will be available in October 2013 at select retailers and online at www.oneindustries.com.

Eurobike 2013 MIPS launches

Eurobike 2013 MIPS launches

2013-09-02 MIPS launched new 2014 helmets at Eurobike. Brands and models includes; One Industries Gamma, SCOTT Sports Stego and Commuter, Lazer Helmets Helium and Beam, Sweet Protection Bushwhacker, and O'Neal 10 Series.

For more info and photos see:
https://www.facebook.com/MIPShelmet

MIPS Announces Changes in Management

MIPS Announces Changes in Management

2013-06-17 MIPS today announced that it has appointed Johan Thiel as CEO. Johan has been with MIPS for four years and has an in-depth understanding of all aspects of MIPS’ operations. Johan came to MIPS with an entrepreneurial background in consulting, focusing on business development and sales & marketing in industries such as media, IT and sports/outdoor.



Further, Sven Sandahl has been hired as Senior Executive Vice President, Sales & Marketing. Sven brings a wealth of experience and a solid network in the outdoor and sports equipment industry. Most recently, Sven comes from a long career with Recco, the avalanche detection system which sells its safety systems to outdoor and sports equipment brands worldwide.

Bengt Baron, chairman of MIPS, comments; “We are very pleased that Johan has accepted the role as CEO of MIPS. He is very hard working and knowledgeable and has over the years assumed more and more responsibilities within MIPS. The board is also excited that it has been able to attract Sven to MIPS. There are many similarities between MIPS and Recco when it comes to the customer base and business model. Sven has a well-documented track record of growing sales and a very impressive network in relevant areas for MIPS. Niklas Steenberg, who will continue as an advisor to MIPS, has done an excellent job in establishing MIPS as a technology leader and making the MIPS-brand well recognized. We thank Niklas for his efforts as CEO of MIPS.”

Johan Thiel comments: “I am happy to accept the role as CEO of MIPS and I aim to continue building awareness and attract further customers to MIPS. We have a unique opportunity to build MIPS into a significant company over the next years and the protection against rotational energy is high on the agenda for helmet manufacturers, associated organizations and regulatory bodies. The MIPS team and I are certain that we have a technology with a natural place in the helmets of tomorrow.”

Sven Sandahl says: “I look forward to further commercializing the potential of MIPS in order to grow volumes with existing and new partners. There is, without a doubt, a great need for improved helmet safety and the MIPS Brain Protection System is quickly establishing itself as the new standard in advanced helmet safety and it is uniquely positioned to become a supplier to virtually every helmet brand, regardless of segment. It is our mission to work closely together with helmet brands in order to provide consumers with safer helmets.”

For further information, please contact:

Johan Thiel: +46-73-399 65 88

Sven Sandahl: +46-70-373 47 00 / +1-604-966 47 00

Bengt Baron, chairman: +46-70-859 30 09

Swedish insurance company FOLKSAM rate MIPS best in test

Swedish insurance company FOLKSAM rate MIPS best in test

2013-05-22 Swedish insurance company FOLKSAM has made a test on kids and youth bicycle helmets. Only one of the helmets protects against the most common kind of head injury, angled impacts.

There are significant differences between bicycle helmets for children. All helmets in the test is CE-approved and verified by the Swedish Consumer Agency for radial impacts.

However, all bicycle helmets would need much better protection for angled impacts, which results in rotational forces to the head. Angled impacts occur in all bicycle accidents, and the rotational forces thereof often cause concussion as a result.

We chose a tough test method - not only with radial impacts towards the helmet, but also angled impacts. Only one of the helmets passed the test.

Every day five Swedish cyclists suffer from head injuries, which is one of the most dangerous thing a cyclist can encounter. Statistics from real accidents shows that bicycle helmets are of great importance. Two-thirds of all head injuries in bicycle accidents could have been avoided if the cyclist wore a helmet.

Best in test was Scott Lin MIPS. See all test results here:
http://www.folksam.se/testergodarad/sakeritrafiken/pacykelochtillfots/cykelhjalmstestbarn/1.110302

BICYCLING magazine rates MIPS as the biggest leap forward in decades for bicycle helmets

BICYCLING magazine rates MIPS as the biggest leap forward in decades for bicycle helmets

2013-05-13 BICYCLING magazine explores bike helmet safety and sites MIPS as being "... the biggest step forward in decades."

Read the article here:
http://www.bicycling.com/sites/default/files/uploads/BI-June-13-Helmet.pdf

MIPS featured on US National Public Radio

MIPS featured on US National Public Radio

2013-05-13 Bruce Barcott, who wrote an article in the June issue of BICYCLING about helmet safety, was recently featured on a National Public Radio (NPR) affiliate in Seattle and talked extensively about MIPS helmets.

LISTEN TO IT HERE. http://www.kuow.org/post/defining-genius-radio-retrospective-and-lunch-pick

Ross Schnell wins at the Enduro Cup in Moab with POC MIPS

Ross Schnell wins at the Enduro Cup in Moab with POC MIPS

2013-05-06 Congrats to "Rad" Ross Schnell on his win this weekend at the Enduro Cup in Moab. Ross rocks the POC Trabec Race helmet with MIPS when he races. © Eric Odenthal

Kevin Guri takes gold at Verbier FWT wearing a MIPS equipped helmet from Scott

Kevin Guri takes gold at Verbier FWT wearing a MIPS equipped helmet from Scott

2013-03-22 Congratulations to Scott team rider Kevin Guri who got gold in the mens ski at the final stop-over at the Freeride World Tour (FWT) in Verbier, France. Kevin was riding one of the most notorious face, Bec des Rosses, in the alps in grande style. Check out Kevin's winning run here:

http://www.freerideworldtour.com/videos.html?__mr_id=65551

Kevin is riding a Scott Symbol MIPS helmet that will be available in-market from next season.

The TRIP a movie project featuring Jeremie Heitz

The TRIP a movie project featuring Jeremie Heitz

2013-03-18 Our team rider, Jérémie Heitz is featured in Trip, an incredible new webisode project of the Falquet Brothers. Watch episode 1 right here:

http://www.zapiks.com/trip-s01e01-trip-color.html

Congratulation to Aksel Lund Svindal to WC No.1 overall Downhill and Super G

Congratulation to Aksel Lund Svindal to WC No.1 overall Downhill and Super G

2013-03-14 Congratulation Aksel Lund Svindal on the overall WC wins in both Downhill and Super G. You are an awesome athlete, an amazing person and true inspiration to all of us.

Story: http://news.sweetprotection.com/snow/congratulations-on-a-great-season-aksel-lund-svindal/

Aksel is riding a Sweet Rooster Corsa MIPS.