MIPS Signs New Snow Helmet Partners and Introduces 20 Styles
STOCKHOLM (January 29, 2015) – MIPS AB, the patented Multi-directional Impact Protection System, will be available in 16 new snow helmet models next season offering skiers and snowboarders more opportunities than ever to choose the best head protection available. MIPS will be available in men’s, women’s and youth styles from newly signed partners Giro, Smith and Cairn, as well as in new models from long-standing partners Sweet, Scott and Rossignol.
“We had an incredible year in 2014. MIPS added 22 new brand partners and will be integrated into over 80 helmets across all categories by early 2015,” says Johan Thiel, MIPS CEO. “Our hope is for MIPS to be a non-negotiable technology in any sport that requires a helmet, so adding partners and helmet styles proves beneficial to active participants in a multitude of sports.”
The new 2015 MIPS helmet collection includes some of the most technologically advanced helmets on the market. Click on the image gallery to find out more about each helmet.
MIPS technology in helmets reduces the rotational forces to the brain during an oblique impact. Helmets are designed to absorb direct impacts but when combined with MIPS, they absorb oblique forces by allowing a small rotation of the outer shell relative to the liner. This technology mimics the function of cerebral spinal fluid in the human head and adds a second layer of safety that can reduce damage to the brain during impact.
The MIPS helmet collection will be on display at SIA Snow Show, January 29-31 in Denver and ISPO, February 5-8 in Munich. To schedule an appointment or for additional product information please contact email@example.com.
MIPS AB is the global leader in helmet safety technologies with its revolutionary and patented MIPS Brain Protection System. MIPS (Multi-directional Impact Protection System) supplies its technology to manufacturers of motorcycle, equestrian, bike and ski/snowboarding helmets all over the world. The company was founded by five specialists in the biomechanical field from the Royal Institute of Technology (KTH) and has extensive technological and medical expertise focused on preventing head injuries. MIPS was founded in 2001 and is based in Stockholm, Sweden. www.mipshelmet.com.
Pret is very excited to be offering MIPS® technology this coming 15/16 season with all of our new Pret X helmets. MIPS® commitment to safety driven by science really speaks to both of our companies visions to create better, safer and more innovative helmets. The science behind MIPS® technology is impressive and it's a great compliment and upgrade to our Pret X helmets. We look forward to our new collaboration with MIPS®!
Stockholm, SWEDEN: MIPS AB is proud and excited to welcome new client Pret Helmets based out of Park City, Utah. Not only do their helmets rock the design, but MIPS AB and Pret Helmets are on the same page when it comes to providing a product that never gets between our athletes and the perfect run. Passion without compromise joins our two camps.
Pret Helmet’s transparent design offers up the full experience taking nothing away from its technology and safety. The passion to marry transparent design with the ultimate safety and technological advances available is precisely why the MIPS AB and Pret Helmets relationship is such a good fit – for our products, for technology, and most importantly, for your brain.
Transparent design means weight matters and we know lighter is better and more meaningful in extreme conditions. Transparent design means perfect ventilation and temperature control. Transparent design means peace of mind in all terrain. Transparent design recognizes we’re all different and that the perfect dial adjustment can give the edge needed to succeed – however defined.
A strong commitment to safety driven by science really speaks to both company’s visions to create better, safer and more innovative helmets. Together, MIPS AB’s solid technology and Pret’s solid design produce greatly enhanced helmets.
“Enhancing one of the highest safety standards available with extraordinarily well designed helmets brings you peace of mind and a safer brain, and this is something MIPS AB and Pret Helmets are totally and unabashedly transparent about! “ states MIPS AB CEOJohan Thiel.
DIRT RAG Editors’ Choice for 2015: Giro Feature Mips
DIRT RAG Magazine have made their picks for products they look forward testing for 2015. The Giro Feature with Mips technology is right there on the list
Chosen by General Manager and photographer Justin Steiner
Prior to testing the Stego helmet, my go-to lid was Giro’s Feature. While I still love the look and fit of my Feature, the added safety of Stego’s MIPS gets the nod these days. Imagine my surprise and pleasure when Giro recently announced the Feature MIPS for the incredibly reasonable price of $95! Previously, the Stego MIPS was the most accessible all-mountain-style helmet, with POC’s Trabec Race MIPS demanding $230. Kudos to Giro for bringing MIPS to the masses. I can’t wait to get my hands on the Feature MIPS.
Stockholm, SWEDEN: Since its partnership with several helmet manufacturers, including the largest in the world, BRG Sports, Inc., Swedish helmet technology company MIPS is rapidly growing and cultivating its global reach.
As MIPS AB, the maker of patented Multi-directional Impact Protection System evolves, it is also looking to increase its crew with new talent. “We’re not looking for just anybody, we’re in the market to drive quality growth and this means hiring talent with heaps of passion, drive and the same buy-in to the opportunities we envision before us…” states MIPS CEO, Johan Thiel. MIPS AB was not built on hope, it was built on drive, intention and goals achieved through a combination of thoughtful plannin and nimble flexibility when warranted.
Specifically, MIPS AB seeks outside-the-box-thinkers for product development, marketing and sales. If your genetic makeup includes big passion, drive and zeal for sports, and you feel innovative engagement with a tight team is a great fit, we’d love to hear from you.
Please contact Johan Thiel on +46 73-399-65-88 or firstname.lastname@example.org for more information!
MIPS: Our Story
Stockholm, SWEDEN: From the initial scientific stepping stones, Karolinska Institute, Karolinska Universitetssjukhuset, and Kungliga Tekniska Hogskolan began their cooperative research relationships nearly two decades ago resulting in the patented Multi-directional Impact Protection System (MIPS), a technology now applied in helmet manufacturing globally. The goal then, and now, to create a safer environment for your mothership, your brain.
Formally established as MIPS AB in 2001, the Stockholm-based company story is one of movement and flexibility mirroring the unique movement and flexibility of their helmet technology. From concept to product in the shape of an equestrian helmet, MIPS AB formally entered the market 2005. As attention and product traction increased significantly, 2009 called for unique branding and visibility resulting in the current MIPS AB logo, design, and online platforms to develop, nurture and respond to engagement. The goal then, and now, to offer a visually appealing and user-friendly environment for your mothership, your brain.
Beginning 2010 MIPS AB took on the bike and snow helmet industry warranting rave reviews for providing technology to keep extreme sports enthusiasts safer than ever before. In 2011 and through today, the public conversations and gravity of concussions from rotational violence in sports has taken on a heightened awareness, also raising MIPS technology to an entirely new level of visibility.
Earlier this year, the world’s largest helmet manufacturer, BRG Sports, Inc. and MIPS AB formalized their partnership bringing several of the world’s largest sports industries and new customers to the MIPS table. MIPS AB is also excited to announce onboarding and welcoming an additional 8 new brands for this Fall.
“The goal then, now, and onward, is to provide the very best environment for your mother ship, your brain, so you can continue to stay active, live life fully while minimizing the risks” says MIPS CEO, Johan Thiel.