2010-08-26 MIPS releases its latest innovation for helmet protection technologies against rotational violence.
We now also provide full solution for implementation in Inmold helmets.
We would like to meet with you during the EuroBike Trade Show to present on this and other game changing innovations.

See you at Eurobike

2010-06-05 The Royal Institute of Technology is hosting the Pavillion of Innovation at the Stockholm Love 2010 Festival.
As a natural and important part of this MIPS is participating and exhibiting our unique helmet safety technology.
Come by and visit at Skeppsbron, just by the Royal Castle.

The Love Festival is held as a tribute to the upcomming Royal wedding between Her Majesty The Crown Princess Victoria and Daniel Westling. The Festival is open from June 6 to June 19.

2010-03-22 “Again MIPS proves that it truly adds a new angle to our customers business and brand positioning. With MIPS the helmet brand can differentiate from its competitors with the strongest feature of all – safety. This is something that POC immediately have understood and they have repeatedly shown the strong benefits in adding new strong technology to their products. We are proud to be co-operating with POC” says Niklas Steenberg, CEO of MIPS.

For the second consecutive year POC has been awarded Best of the Best at the Red Dot Design Award.

This time it´s the POC Receptor MIPS Back Country that has been awarded. A helmet that manages rotational violence.

"With 4.252 entries from 57 countries, it's an honor to be among the very few that receives the finest degree "Best of the Best". What makes it even better is that the awarded product is our Receptor Back Country helmet which is equipped with the anti rotational violence; MIPS system. Hitting elements of high friction, like a rock or a tree, creates rotational violence to ones brain, which can actually slide inside the skull. An aspect just as bad as direct impact violence. In a helmet equipped with the MIPS technology the shell and the liner are separated by a low friction layer and on impact the outer layer detaches and rotates separately. Lives may be saved thanks to this innovation which decreases the rotational energy by as much as 40%", says Stefan Ytterborn CEO and Founder POC

2010-03-04 The POC Cortex DH MIPS full face downhill helmet has received a Gold at the iF product design awards in Hannover.

"The fact that the POC Cortex DH helmet is being recognized is very rewarding and possibly extremely important for future users, as it includes the anti rotational system MIPS. The issue of rotational violence to ones brain when crashing is major. The load transmitted to the brain due to the rotational violence is severe and is especially crucial to prevent at high speeds and gnarly terrain, like in downill mountain biking and when jumping big.

Thanks to a collaboration with MIPS, a Swedish entity having researched these aspects for more than 10 years, POC is proud to launch the first bike helmet in the world using the MIPS technology." says Stefan Ytterborn, CEO and founder of POC.

Cortex DH MIPS has a lightweight advanced carbon shell wrapped around our patent pending aramid reinforced in-mold liner. The liner has a thin shell of polycarbonate covering the multi-impact Super EPP core. The double overlapping shell design, our patented VDSAP, allows a fully ventilated construction with maximum comfort without sacrificing penetration resistance or impact energy management. The helmet is equipped with the patented MIPS system to reduce the rotational forces to the brain in case of an oblique impact.

2010-02-06 POC has received the SIA Snowpress Innovations Award for the Receptor Backcountry helmet featuring MIPS anti rotational violence technology.

Targeted towards advanced freeskiers and snowboarders in exposed environments, the Receptor Backcountry helmet is equipped with the patented MIPS System to reduce rotational forces to the brain during oblique or lateral crashes. This breakthrough technology allows the liner, held in place by a plastic replaceable pin that releases upon a severe enough impact, and the outer shell to rotate in relation to each other during a serious crash. This independent movement of the shell and liner reduces stress on the brain and ultimately saves lives.

"The issue of rotational violence to one's brain when crashing is major," says Stefan Ytterborn CEO and founder of POC. "The load transmitted to the brain due to the rotational violence is severe and is especially crucial to prevent at high speeds and gnarly terrain, like in big mountain skiing and when jumping big. Thanks to a collaboration, with MIPS, a Swedish entity, having researched these aspects for more than 10 years, POC is proud to launch the world's first snow helmet using the MIPS technology."

In the Receptor Backcountry helmet, nothing has been neglected to attain the highest possible level of protection. The double overlapping shell design and our patented VDSAP, allows a fully ventilated construction for maximum comfort without sacrificing penetration resistance, or impact energy management. A multi impact liner of EPP, a full layer of Aramid penetration barrier, a Recco avalanche rescue system, combined with the MIPS System, makes this the safest backcountry helmet on the market.

2010-01-21 Nothing has been neglected to attain the highest possible level of protection in the Cortex DH helmet.

"The issue of rotational violence to once brain when crashing is major. The load transmitted to the brain due to the rotational violence is severe and is especially crucial to prevent at high speeds and gnarly terrain, like in downill mountain biking and when jumping big. Thanks to a collaboration, with MIPS, a Swedish entity, having researched these aspect, for more than 10 years, POC is proud to launch the first bike helmet, in the world, using the MIPS technology." Says Stefan Ytterborn CEO and founder of POC.

Cortex DH MIPS contains of a lightweight advanced carbon shell wrapped around our patent pending aramid reinforced in-mold liner. The liner has a thin shell of polycarbonate covering the multi-impact Super EPP core. The double overlapping shell design, our patented VDSAP, allows a fully ventilated construction for maximum comfort without sacrificing penetration resistance or impact energy management. The helmet is equipped with the patented MIPS system to reduce the rotational forces on the brain in the case of an oblique impact.

For more information about POC please visit www.pocsports.com

The iF product design award covers all areas of product design. It serves as a platform for design-relevant innovations, thus recognizing today's globally networked world and its related dynamics.

Since 1953, the iF product design award has been recognized as a label for good design.

2010-01-11 http://www.tv4play.se/nyheter/nyhetskanalen?videoId=1.1423123

“A new helmet that will prevent most common head injuries

Many people are badly hurt in riding or bike accidents even though they used a helmet. This is due to the fact that helmets today do not protect against the most common impacts. A new Swedish invention can change this.
The national new channel TV4 News reporter Mats Beckman has met the founders of the new helmet technology …”

”Ny hjälm motverkar vanliga skallskador

Många människor skadas svårt i rid- och cykelolyckor trots att de burit hjälm. Det beror på att dagens hjälmar inte skyddar mot en av de vanligaste skadorna. Men en ny svensk uppfinning kan nu ändra på den saken.
TV4Nyheternas reporter Mats Beckman har träffat grundarna till den nya skyddshjälmen…”

2009-10-19 MIPS AB – which develops a new technology to improve the safety features of helmets – has raised SEK 15 m. from HealthCap, KTH-Chalmers Capital and Almi Invest Stockholm.

Helmets integrated with MIPS AB’s innovative and patent protected technology have the potential to significantly reduce the brain injuries that can be the result of falls and accidents. The MIPS technology, which is based on allowing a helmet’s layers to slide against each other – imitates the anatomy of the brain (the cerebrospinal fluid surrounding the brain) and absorbs a large part of the rotational violence otherwise affecting the brain in connection with oblique impacts. Today’s helmets are not designed to counteract this rotational energy which often results in the most serious injuries.

”Only in Sweden over 20,000 people per year are the victims of head injuries. With the MIPS technology, many severe head injuries may be reduced to mild injuries, or no injuries at all. In addition to the positive effect for the victims and their families, this new technology reduces society’s healthcare costs for this group of patients.” says Professor Hans von Holst, neurosurgeon at the Karolinska Hospital and one of the inventors behind the MIPS technology.

The company is now accelerating the commercialization of the MIPS technology with the aim of becoming a standard in an industry which manufactures some 60 million helmets per year. Back on Track, an equestrian sports company, is first to launch a helmet with the MIPS technology. Its riding helmet is now being launched internationally. At the same time, the Swedish company POC is launching a downhill bicycle helmet incorporating the MIPS technology, a helmet which received the Eurobike Award 2009. Next year, POC is planning to launch a ski helmet incorporating the MIPS technology.

Along with the development of the MIPS technology, unique numerical models of the human brain, as well as advanced helmet testing equipment, have been developed together with the Royal Institute of Technology, Stockholm. With the funds now being made available to the company, MIPS will further accelerate the commercialization and the cooperation with global helmet manufacturers, intensify its research and development and expand the organization.

Says Niklas Steenberg, CEO of MIPS: ”The MIPS technology has attracted great interest from the leading helmet manufacturers and a number of new collaboration agreements are underway. It is our vision that the MIPS technology shall become what the airbag has become for the car industry, and thus, be regarded as a non-negotiable safety aspect for every helmet user.”

”From an investor’s perspective, MIPS is very attractive as it represents a combination of world leading science and a fully scalable business model that has reached its commercialization phase.” says Jacob Gunterberg, HealthCap.

MIPS – which stands for ”Multidirectional Impact Protection System” – was spun out from the Division of Neuronic Engineering, School of Technology and Health, at the Royal Institute of Technology, Stockholm. The founders include Professor Hans von Holst, (neurosurgeon at the Karolinska Hospital and Professor at the Royal Institute of Technology) and Dr. Peter Halldin (Associate Professor and a specialist in biomechanics at the Royal Institute of Technology).

2009-10-19 MIPS genomför riktad nyemission till HealthCap, KTH‐Chalmers Capital och Almi Invest för kommersialisering av MIPS‐teknologin MIPS AB – som utvecklar ny teknik för att förbättra skyddsegenskaperna i hjälmar – har genomfört en riktad nyemission och tillförs SEK 15 miljoner i riskkapital från HealthCap, KTHChalmers Capital och Almi Invest Stockholm.

2009-09-01 MIPS first partner in the Equestrian helmet segment, Back on Track, has been nominated for the SPOGA Horse Show Innovation Award at next week´s trade show SPOGA Horse in Cologne for their EQ.2 helmet with MIPS inside. Back on Track is launching the new helmet at SPOGA and will distribute the EQ2 in seven markets, Germany, Austria, Switzerland, Sweden, Denmark, Finland and Norway.

“This is second nomination we have had. We are proud to co-operate with Back on Track. And we sense a genuine interest for our technology in the market. No matter what segment we talk to they can all see commercial benefits. Together with the strong brand Back on Track we will take our first market shares in the Equestrian market. We already have lots of interest for integrating the technology in other helmets”

Says Niklas Steenberg CEO MIPS AB